9.00 Opening Address From The Chair

9.10 OPENING KEYNOTE ADDRESS - Creating An Online Customer-Centric Organisation

There is no doubt that using the internet as a business channel is becoming more prevalent. However, there are signifi cant challenges to be successful at e-commerce. Many of these challenges are business issues, such as identifying the correct target market segment, building the website to provide the right customer experience, website usability, personalising website visits, low conversion rates, shopping cart abandonment and more.

• Signifi cantly improving performance for the website
• Providing integrated customer experience which is consistent and cohesive to customers
• Improving the ability to track success or failure and therefore course-correct
• Delivering support for business growth and changing customer demands

Paul Greenberg
Co-founder
DEALSDIRECT.COM.AU

9.50 INTERNATIONAL KEYNOTE: Building Trust, Loyalty And Long Term Engagement

• Building trust with online customers from initial attraction to completing the transaction
• Maximising site visitor confi dence and trust
• Optimising the effectiveness of online channels in consumer trust

Daryl Nielson
Commercial Email Marketing Manager
HEWLETT-PACKARD, USA

10.30 Paid Search - A Marketing Channel Or A Sales Channel?

This topic will address the tactics associated with the below strategies:

• Setting objectives
• Setting budgets
• Brand power
• Universal search
• Measuring results

Tom Van Den Berckt
Head of Search
CLICKS2CUSTOMERS

11.30 Investing In Marketing And Customer Acquisition For Maximum Operational Profi Tability

It is essential for retailers to understand how consumers’ spending patterns are evolving and what this means to their businesses. This keynote presentation will provide an insightful overview of changes in consumers’ online spending patterns, as well as:

• The important role new media and social networking plays in today’s economy
• Controlling costs that will not affect customers’ online experience
• Positioning yourself through online retail to be stronger than ever when the economy recovers

Kelly Brough
Global Online Director
LONELY PLANET

12.10 Commerce Anywhere: Preparing For The Next Generation

As e-commerce takes its rightful place as a signifi cant and growing channel in businesses across industries, company executives and business managers are re-thinking how they engage customers and entice them to buy in any channel using any device. Hear fi rsthand about the ATG Commerce Anywhere Vision and its role in:

• Understanding the complex consumer journey and intelligently connecting with consumers
• Evolving the business structure and technical solutions to meet the challenges of the “anytime, anywhere consumer”
• Planning for and implementing a more unifi ed cross-channel, multi-touch point, multi-interaction selling solution
• Adopting a holistic view of the purchase cycle over time, using traditional information and new sources such as social media

Lisle Holgate
Director, Partner Marketing
ATG

1.40 The Keys To Continue Your Growth Path In Online Retail Massive Changes In Consumer Spending And Today’s Economy Are Affecting Every Retail Business.

• Finding opportunities and actioning them effi ciently to sustain growth
• Looking at ways to differently control and direct your business
• Understanding how customer data can be leveraged for growth opportunities
• Leveraging opportunities in today’s economy for sustainment and growth
• Expanding the range of products available to customers

Brett Clark
Managing Director
EPHARMACY.COM.AU

2.20 How To Drive Online Sales Growth In An Aggressive Multi-Channel Market

• Discussing online opportunity vs. other channels
• Profi ling your acquisition base
• Learning how to optimise your sales funnel
• Power of suggestion: using your customers’ voice

Steve Rhodes
Head of eCommerce
VODAFONE HUTCHISON AUSTRALIA (VHA)

3.30 Identifying And Understanding The Selection Criteria When Deciding Which Vendors To Work With In Moving Customers From Retail To Online Shopping

• When looking outside your organisation for help, what tools/methodology/ vendors should you consider?
• Determining the scope of the vendor market and what they can do for you
• Understanding the problems that you may have as a potential customer in selecting a vendor to work with
• Examining the main risks associated with working with solution providers
• What processes can you use to narrow down your options?
• Beware of the pitfalls - Are there commonly held views or frustrations about the solution providers in our industry?

Dan Ferguson
Online Channel Manager
GENERAL PANTS GROUP

4.10 DISCUSSION PANEL - Considering All Factors Involved In Improving Your SEO Rankings

It is critical to be able to evaluate the opportunity costs of your SEO and SEM efforts. Key to successful search engine marketing is being able to manage a site’s content, design and underlying technology. This session will cover the essentials in:

• Ensuring pages meet search engines’ criteria and how that will affect search campaigns and site content
• Delivering maximum relevance for optimum positioning in search results
• Creating consistent, successful, high ROI keywords campaigns
• Creating the right search campaigns: how your product mix affects how much you spend on search

4.50 End Of Day 1

6.00 End Of Cocktail Drinks