9.00 INTERNATIONAL KEYNOTE - Leveraging Social Media & User Generated Content To Drive Online Sales

The world of social media has exploded in the past 12 months. From Facebook and Twitter to onsite user generated content, the face of etailing and online marketing has changed forever. This session will cover the strategies and metrics behind leveraging user generated content and social media to drive incremental sales, infl uence the shopper and build your brand. In addition, case studies and results will be presented from some of the top online brands in the US. This session will cover:

• The current state of the industry and key statistics on social media
• How to develop your social media strategy
• Developing onsite user generated content (Ratings & Reviews and Question & Answer)
• Real world examples from Facebook and Twitter that drive online interaction and sales
• Evaluating the future of social media

Jamey Maki
Director of e-Commerce and Online Experience
GOLFSMITH INTERNATIONAL

9.40 INTERNATIONAL KEYNOTE - Improving Customer Experience Through Effective Use Of EPOS Technology In A Cross Channel Environment

• An overview of Aurora’s customer cross-channel experience
• Selecting and implementing appropriate EPOS technologies to meet cross channel customer expectations
• Discussing Aurora’s I.T. shared service model to deliver cross channel and multi-fascia strategy

John Bovill
Group IT Director
AURORA FASHIONS LTD, UK

10.50 ROUNDTABLE DISCUSSIONS: Increasing Your Online Sales Conversions

Holiday shoppers and special promotions can be a true test for an online retail site. Of course you want the traffi c. You’re counting on it to drive sales online and in stores. But what’s the balance of effort on your part to make sure your site can handle it and secure every transaction? This interactive roundtable discussion will cover:

• Driving measurably higher conversion rates and more sales per second—and make the Internet a reliable and effective channel for conducting business.
• Handling holiday & promotional traffi c spikes and fl ash crowds
• Discussing why performance and uptime matters

Margaret Rivera
Industry Marketing, eCommerce
AKAMAI TECHNOLOGIES

11.30 How Product Ratings, Reviews And Word Of Mouth Impact E-Retail

• Providing insights on user experience enhancements
• Driving increased value and trust in the online experience
• Utilising the voice of the customer – The impact of opinion polls and customer touch points on your marketing plan

Rupinder Toor
Online Marketing Manager ANZ
DELL

12.05 Learning From The Lessons And Expectations Of Consumers

It is vital to be intricately aware of consumers who are purchasing and the ways they are experiencing your product – as they form the expectations of your site. This session will cover:

• Focussing on the most important metrics
• Effectively implementing customer data for optimum results
• Examining how customers interact with retailers and what retailers must do to market their products
• Maintaining customer engagement through the whole of sale process
• Optimising merchandising and site capability functions
• Tips for effective online search and categorisation

Tony Nash
General Manager
BOOKTOPIA.COM.AU

1.40 Maximising The Opportunities Of Cross-Channel Management In Online Retail

In today’s economy, it is critically important to understand customers’ total experience across channels. Knowing how customers use channels to make purchase decisions and how they rate the experience is increasingly crucial to success. This session will cover:

• Monitoring, motivating and engaging your customer base through multiple channels
• Operational and reporting considerations or running a branded ecommerce site

Matthew Jefferies
Online Marketing Manager
OFFICEWORKS

2.15 Taking Your Organisation Online – Issues And Challenges Faced By Traditional Retailers

For organisations looking to take the lead in online and digital strategy, the essential questions to be asked are:

• How do you build an easy to use website?
• How do you select a web developer?
• How do you target it at your specifi c audience?

Jon Bovard
eCommerce Manager
IDENTITY DIRECT

2.50 Taking A 360 Degree Approach To E-Retailing

In today’s economy marketers are challenged to make each dollar accountable. Integration across platforms is key to achieving maximum awareness and engagement. The session will cover:

• Using the consumer insights to develop powerful messages
• Integrating messages across multiple platforms
• Gathering feedback in real time to optimize your media mix
• Establishing metrics and measuring results

Mandeep Grover
Marketing Manager Australia and NZ
JOHNSON & JOHNSON VISION CARE

3.55 Increasing Customer Satisfaction Via Innovative Strategies And Channels

• Evaluating the changing face of digital and how it affects marketing plans
• Exploiting changing customer habits
• Delivering customer centric experiences

Mark Penny
Online Marketing Manager, Integrated Marketing
BT FINANCIAL GROUP

4.30 DISCUSSION PANEL - Driving Brand Engagement Through Social Media

• Leveraging the social media revolution to socialise the shopping experience
• Maintaining and enhancing brand leadership with your target market
• Opening up a new sales channel through a branded ecommerce experience
• Bringing the in-store shopping experience alive online

Panel Members:

5.10 End Of Conference