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Podcasts

• IQPC Podcast with Prue Thomas, Sportsgirl
  Welcome to the podcast interview with Prue Thomas, Strategic Brand Manager, Sportsgirl - for E-Retailing 2010: Harnessing the power of the internet for customer acquisition and competitive advantage. The interivew will explore the following questions central to the online retailing industry: Explore the importance of online as a medium to connect to your customers? How has this evolved for your company over the last 5-10 years? Click here to access
• IQPC Podcast with Daryl Nielson, Hewlett-Packard (US)
  IQPC podcast with Daryl Nielson, Commercial Email Marketing Manager, HP (US). Daryl is our international guest speaker at IQPC Australia's e-Retailing 2010. This interview explores the importance of online as a medium to reach your customers, and the golden rules of a good customer website. Listen to the podcast here…
• IQPC podcast with Jamey Maki, Golfsmith International (US)
  In this interview we also explore how the world of online retail has responded throughout the global economic crisis, and the challenge of moving customers from retail to online. Listen to the live stream here.

Download Presentations

• eCommerce Website Performance
  Key Findings: based on this study of 1,048 online shoppers, Forresters study yielded these key findings... Click here to access
• Web 2.0 is here (Akamai)
  Static vs. Dynamic Content
  • Static content: Static content is typically text and images served as is from cache to a requesting browser.
  • Dynamic content: Dynamic content changes—due to a program or script...Click here to access
• Best Practices (Forrester)
  IMPATIENCE IS YOUR NO. 1 COMPETITOR
  “One-two-three . . . no response. I’m outta here.” How many customers does your firm lose every day because your Web site is slower than your competitors’? Click here to access
• Ready to buy (Akamai)
  Of 140 million online shoppers in the US, an in-market audience for an advertiser’s products, at any one time, ranges from tens of thousands to hundreds of thousands of shoppers.
• Customer Knowledge Is Marketer Power
  Understanding Customer Behavior And Motivations Produces Stronger Multichannel Results
• Integrating email, CRM and web analytics
  How to Build a One-to-One Marketing Machine that Strengthens and Boosts ROI
• Expanding the Reach of Email Through
  Social media sites represent the newest gateway to the Internet. Google holds a secure position as the web search engine with the largest reach both globally and in the US, and Yahoo! maintains its number two position.
• Case Study - Perfume.com
  Online retailer Perfume.com experiences a 38% lift in holiday revenue after engaging ExactTarget Services
• 2009 Email List Growth Study
  Developing a successful, compliant, ROI-producing email list growth strategy is at the top of most email marketer’s list of primary concerns.

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